Achieved vs asking price
Average sale price as % of original marketing price

featured network member
Cardiff CF3 4FH
Williamson & Co is an independent, family-run estate and letting agency serving homeowners, buyers, landlords and tenants across Cardiff and the surrounding South Wales property market.
Founded by Helen Williamson, the agency was built on a simple belief: people deserve honest advice, genuine care and experienced guidance throughout one of life's biggest decisions. With over three decades of industry experience, Williamson & Co combines traditional values with modern marketing to help clients move with confidence.
Rather than chasing transactions, the team focuses on building long-term relationships, offering straightforward advice and delivering the kind of personal service that has earned the trust of generations of local families.
“"After years in the industry, I wanted to build an agency that prioritises relationships over transactions. While the independent path takes grit and resilience, it allows us to deliver a standard of care that stands out."”
HELEN WILLIAMSON - DIRECTOR
Williamson & Co was founded in 2010, but its story began much earlier. Helen Williamson entered estate agency in 1989 and spent more than three decades building a reputation for honesty, integrity and putting clients first. Throughout her career, clients and colleagues encouraged her to open her own business because they valued the way she handled property transactions with openness and genuine care.
As the industry increasingly became driven by targets, referrals and sales figures, Helen felt there had to be another way. She wanted to build an agency where people came before transactions, where honest advice mattered more than winning instructions and where clients could feel genuinely looked after from beginning to end.
The business originally opened as a partnership before Helen continued the journey independently, protecting the values, the team and the independent agency she had worked so hard to create. Today, Williamson & Co remains proudly family-run, serving Cardiff with the same principles that inspired its creation.
Williamson & Co is an independent estate and letting agency serving Cardiff and the surrounding South Wales property market.
The business has been shaped by experience, resilience and an unwavering commitment to putting clients first. While many agencies focus on instruction numbers, Williamson & Co focuses on the quality of the advice, the care given throughout the process and the long-term relationships built with clients.
The agency is known for giving honest property valuations, even when that means advising a client against unrealistic expectations. Integrity always comes before winning business.
With expertise across residential sales, lettings, property management and probate matters, Williamson & Co supports clients through every stage of their property journey with calm guidance, clear communication and meticulous attention to detail.
As a family-run business, clients deal with people who genuinely know them, understand their circumstances and remain invested in achieving the right outcome from the first conversation until the keys are handed over.
Where We Work
Williamson & Co covers North and East Cardiff, including the postcode districts CF3, CF14, CF23 and CF24. The team supports buyers, sellers, landlords and investors with honest advice, accurate valuations and personal communication throughout the property journey.
North Cardiff
East Cardiff
In this conversation on the Leading Estate Agents of the World Podcast, Helen Williamson shares the journey behind Williamson & Co and the values that have guided her throughout more than three decades in estate agency.
Helen reflects on why she chose the independent path, how the business has overcome challenges and why honesty has always mattered more than chasing transactions. She talks openly about building a family-run business, protecting her team and creating an environment where clients always feel listened to, supported and cared for.
The conversation offers a personal insight into the person behind Williamson & Co and why trust, resilience and genuine relationships remain at the heart of everything the agency does.
Who we are
At the heart of Williamson & Co is one simple idea: HOME. Everything the team does is guided by four values that shape the way every client experiences their move.
Every client, property and conversation matters. We treat every home as if it were our own, ensuring clients feel supported, reassured and looked after throughout the journey.
We believe honest advice builds lasting trust. From realistic valuations to open conversations, clients can expect transparency without jargon or false promises.
Property is more than our profession; it is something we genuinely care about. That passion drives the energy, commitment and determination we bring to every instruction.
As a family-run independent business, our culture shapes every client experience. We support one another, care about our community and welcome every client with warmth, respect and professionalism.
people before property
A service built around honest advice, personal communication and careful property presentation.
Achieved vs asking price
Average sale price as % of original marketing price
Days to sale agreed
Average days from listing to sale agreed across all properties
Success of selling
Sales that progressed from under offer through to completion
Experience in sales
Total Industry Team Experience
Experience in lettings
Combined lettings experience across the Williamson & Co team
Properties under management
Managed across Cardiff and the surrounding South Wales area
who we work with
Williamson & Co works with sellers who want realistic guidance, transparent communication and experienced advice rather than unrealistic promises designed simply to win instructions.
Buying a home can be exciting and uncertain. The team supports buyers with clear communication, local knowledge and honest advice, helping them move forward with confidence.
Williamson & Co supports landlords with professional lettings and property management, combining decades of experience with careful attention to compliance, communication and tenant relationships.
Whether upsizing, downsizing or relocating, moving home is often emotional. Williamson & Co provides reassurance, practical guidance and steady support throughout the process.
Some moves require additional care. The team works with families and executors handling probate properties, offering thoughtful guidance and respectful support during difficult circumstances.
Many clients simply want an estate agent who knows their name, answers the phone and genuinely cares about the outcome. Williamson & Co has built its reputation on exactly that.
Memberships, Awards & Accreditations

The Property Ombudsman
Licensed member
Leading Estate Agents of the World
Licensed member
Propertymark
Licensed member
Sage Agent
Approved Member
Best Estate Agency Guide
Featured
British Property Awards
WinnerEvery agency in our network is owner-run. These are the people who pick up the phone and care most about your outcome.

Director
Helen Williamson leads Williamson & Co with more than 35 years of estate agency experience, combining honesty, empathy and exceptional industry knowledge.

Head of Operations
Abigail oversees the day-to-day operation of the business, supporting clients across sales and lettings while ensuring every move runs smoothly and professionally.
Current Listings

Offers Over
£399,950
3 Parish Gardens, Rumney, Cardiff, South Glamorgan, CF3 3BZ

Price
£215,000
216 Llanrumney Avenue, Llanrumney, Cardiff, South Glamorgan, CF3 4ER

Monthly
£1,000
56A Countisbury Avenue, Llanrumney, Cardiff, South Glamorgan, CF3 5SP