Privacy Policy

Leading Estate Agents of the World is a network brand operated as part of Estate Agency X. This Privacy Policy explains how Leading Estate Agents of the World ("we," "us," or "our") collects, uses, and protects information when you visit our website (the "Site"). We are committed to protecting your privacy and complying with the UK/EU General Data Protection Regulation (GDPR).

If you have any questions about this policy, you can contact us at network@estateagencyx.co.uk.

Privacy Policy

Website: Leading Estate Agents of the World
Last updated: 31 August 2026

If you have any questions about this policy, you can contact us at network@estateagencyx.co.uk.

1. Who We Are

Leading Estate Agents of the World is a brand and service operated by Estate Agency X Limited, which acts as the data controller responsible for your personal data collected through this Site.

Contact details:
Estate Agency X Limited
Trading as: Leading Estate Agents of the World / Estate Agency X
Unit 18 Gateway 1000, Whittle Way, Arlington Business Park, Stevenage, Hertfordshire, SG1 2FP
network@estateagencyx.co.uk
Company number: 17102631

The personal data we collect through this Site is stored and managed using Lifesycle, a CRM and marketing platform owned and operated by Iceberg Digital (see Section 5 for more detail).

2. What Information We Collect

We aim to collect only the information necessary to operate and improve the Site. Depending on how you use the Site, this may include:

Usage data: pages visited, time spent on the Site, browser type, device type, referring website, and approximate location (via IP address), typically collected automatically through analytics tools.
Contact information: if you make an enquiry, sign up for a newsletter, submit a contact form, or otherwise voluntarily provide details such as your name and email address.
Cookies and similar technologies: small data files stored on your device to help the Site function and to understand how visitors use it (see Section 6).

We do not knowingly collect sensitive personal data (such as health, financial, or biometric information) through this Site.

3. Legal Basis for Processing (GDPR)

Under the GDPR, we rely on the following legal bases to process your personal data:

Consent — where you have given clear consent (e.g., subscribing to a newsletter, accepting non-essential cookies, or submitting an enquiry to be passed to a network partner).
Legitimate interests — where processing helps us understand and improve the Site, or connect you with an appropriate network partner, provided this does not override your rights and freedoms.
Legal obligation — where we need to process data to comply with the law.

4. How We Use Your Information

We may use the information we collect to:

Operate, maintain, and improve the Site
Understand how visitors interact with our content
Respond to enquiries or messages you send us
Connect your enquiry with the relevant network partner (see Section 5)
Send newsletters or updates, where you have opted in
Comply with legal obligations

We do not sell your personal data.

5. Sharing Your Information

We may share information with:

Our network partners. Leading Estate Agents of the World is a network of independently owned and licensed estate agency businesses. Where you make an enquiry through the Site, your details (such as your name, contact information, and the nature of your enquiry) are passed directly to the relevant network partner, who is responsible for handling and responding to that enquiry within their own systems. Our network partners are independent data controllers in their own right for the data they receive in this way, and their own privacy practices will apply once your enquiry has been passed to them. We recommend reviewing the relevant partner's own privacy policy where available.
Lifesycle, a CRM and marketing platform developed and operated by Iceberg Digital, which we use to store and manage the personal data we collect through this Site. Iceberg Digital processes this data on our behalf as a data processor, under contractual obligations to protect it.
Other service providers who help us operate the Site (e.g., website hosting or analytics providers), under contractual obligations to protect your data.
Legal authorities, where required by law or to protect our legal rights.

We do not share your personal data with third parties for their own marketing purposes without your consent.

6. Cookies

The Site may use cookies and similar technologies to:

Enable core site functionality
Understand visitor behaviour through analytics
Remember your preferences

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the Site functions. Where required, we will ask for your consent before placing non-essential cookies.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Once an enquiry has been passed to a network partner, that partner's own retention practices will apply to the data they hold. Analytics data is typically retained in aggregated or anonymised form.

8. International Data Transfers

If your data is transferred outside the UK/European Economic Area (e.g., to a service provider based elsewhere), we will ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision.

9. Your Rights (GDPR)

If you are located in the UK or EU, you have the right to:

Access the personal data we hold about you
Rectify inaccurate or incomplete data
Erase your data ("right to be forgotten")
Restrict or object to processing
Data portability — receive your data in a structured, machine-readable format
Withdraw consent at any time, where processing is based on consent
Lodge a complaint with a supervisory authority (in the UK, the Information Commissioner's Office)

Where your enquiry has been passed to a network partner, you may need to contact that partner directly to exercise these rights over the data they hold. We are happy to help direct you to the right contact.

To exercise any of these rights in relation to data we hold ourselves, contact us at network@estateagencyx.co.uk.

10. Children's Privacy

The Site is not directed at children under 16, and we do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

12. Contact Us

If you have questions or concerns about this Privacy Policy or how your data is handled, please contact us at:

Estate Agency X Limited
Unit 18 Gateway 1000, Whittle Way, Arlington Business Park, Stevenage, Hertfordshire, SG1 2FP
network@estateagencyx.co.uk